The most important activity on any project is called “Thrashing”. Seth Godin explains in his book “Lynchpin” that “thrashing is the…productive brainstorming and tweaking we do for a project as it develops…sometimes [it] is merely a teak; other times it involves major surgery. [But either way] thrashing is essential.”
He describes the secret to a successful project is to “thrash early rather than thrash late”. Let me share more of his words:
- “Any project worth doing involves invention, inspiration, and at least a little bit of making stuff up. Traditionally, we start with an inkling, adding more and more detail as we approach the ship date.”
- “In the typical amateur project, all the thrashing is near the end. The closer we get to shipping, the more people get involved, the more meetings we have.”
- “The point of getting everyone involved early is simple: thrash late and you won’t ship. Thrash late and you introduce bugs. Professional creators thrash early. The closer the [successful] project gets to completion, the fewer people see it and the fewer changes are permitted. Every project that has missed its target date (every single one) is a victim of late thrashing.”
I’ll talk more about this over the next few days. Thanks for listening!