When my friend Cyndi first said that to me (during a Small Group discussion that I was trying to lead years ago), I first laughed…and then I became deeply inspired by it.
You see, my first reaction to any challenge is to “play it safe” and avoid taking risks. I naturally try to avoid failure…and I resist setting BHAG objectives. Instead, I prefer to “under-promise and over-deliver”.
However, that leads me to successfully achieving small goals…rather than delivering those “over-the-top”…unbelievable…WOW FACTOR type wins. So, with Cyndi’s voice in my head, I’ve started chasing (and promising) to deliver the impossible.
Give it a shot. I think you would be surprised how often this actually works. If you shoot for the stars, you will at least catch a few planets!
Thanks for listening.
PS: Here is an example of under-shooting. The Chili’s restaurant in this post just mailed me a $10 gift certificate in response to a nightmare experience. I am underwhelmed and wondering why they didn’t “go big” to win me back. Maybe they really don’t care all that much. It would have cost them very little to make me a loyal fan. They probably could have achieved that with $50 (less than I paid for my horrible meal).