Seth Godin reminds us to beware of the idea that we have no choice. That is a lie.
It is far more likely that there is no easy choice. There is no safe choice. There is no choice that allows us to avoid some type of short-term pain.
When we say we have no choice, it is how we avoid taking responsibility. It is how we avoid the tough choices. It’s how we make excuses for failing to discipline ourselves.
Do it or don’t do it. But you have a choice.
Thanks for listening.