Did I tell you how much I hate thrashing? I am in the launch phase of a new project and the thrashing is “epic”.
(I have explained about thrashing in previous posts. Seth Godin introduced the concept in his book “Lynchpin”, saying that “thrashing is the…productive brainstorming and tweaking we do for a project as it develops…”)
The reason that few do this is because it is hard work. There is no straight line between the idea and the final product. There are often endless circles that make us feel like we are chasing our tail. We constantly encounter dead ends (proposed solutions that don’t work). Over time, we find ourselves re-thinking every decision that we thought we had already settled.
This process can be tricky. When we encounter opposing constraints (like budget and schedule) it can appear that we are questioning authority. Be careful to bring positive tones, constructive options, and a “can do” attitude to the discussions!
But, thrashing is a productive part of the project. Do it early and you will have smooth sailing later in your project. Do it late, and your project is certain to hit rough seas (unexpected obstacles, schedule delays, and broken budgets).
Thanks for listening.