Perhaps the most important characteristic of a great process is its “trigger”. What causes that process to begin? How do we know when to start? If the process fails to initiate at the proper time, then its value is greatly diminished. Here are some examples:
- When phones became smart enough to link to my calendar and remind me of my appointments, that became a great trigger.
- When bills arrive in the mail and tell me that its time to write a check, that is a great trigger
- When the database sends me an email with vital information about a new customer (or prospect), that is a great trigger
- When the online volunteer application automatically initiates a background check (e.g. church nursery worker), that is a great trigger
If the trigger doesn’t fire, the process fails to work. Therefore, if you have broken processes, look for broken triggers.
Thanks for listening.